Today I came across this story about Jason Sadler, a guy who will wear your company's shirt for a day and also blog, Facebook, and YouTube, the heck out of it. For the company, it's cheap advertising. For Sadler, it is a great job that earns him a decent penny and lets him be his own boss.

For me, this idea goes into the "why didn't I think of this" category. This is a great example of how creativity is more important than $$$ when it comes to marketing.