Going Red by Going Green

In a move that a lot of us saw coming months ago, Frito-Lay announced today that they are scrapping the still new, biodegradable SunChips bag. Effective immediately, the company will be replacing the packaging of five of its six flavors.

The move comes after the eco-friendly bag, infamous for being deafeningly loud, attracted the ire of thousands of munchers. Many of these critics have been quite vocal across the various forms of social media. The result for Frito has been an 11% decrease in sales over the last 52 weeks.

The underlying issue behind this whole fiasco is that most people only want to be green if it doesn't inconvenience them in any way, shape, or form. I'm not saying that there aren't people who don't make personal sacrifices to reduce their footprint, but as a whole we are often unwilling to compromise.

For example, we like buying cars that have high mpg cause it saves us on gas and *I guess* cause it's good for the environment (and stuff). But how many have actually switched to bicycles or public transit at the cost of personal convenience? How many of us go out of our way to recycle our paper, bottles, and cans?

Again, there have been a small percentage of people who have led the way to greener living, but we have a long way to go. I'm not a tree-hugger, hippie, or even an Al Gore fan. I don't really consider myself an environmentalist. But I find it a little funny that we have the technology to make something compostable, but we refuse to use it because it is slightly annoying.

In the meantime, SunChips will go back to its former, non-biodegradable self. And we will go back to munching in silence.