... is to develop a product you know very few people will ever buy, and then price it so outrageously high that it turns heads.


Here's an example I came across a couple of years ago. This $1,000 Pizza is topped with caviar and lobster tail. The pizza's creator was quoted as saying, "Sure, some people will say it is just a publicity stunt, but I have researched this for over a year and think there is a demand. I have already sold one."

Ridiculous. Tell me, was that guy more concerned with the $1,000 he made from his one sale, or with the hundreds of articles written and 1.3 million Google search results that now come up about his pizza?