Fads vs. Trends

A lot of people use the words trend and fad interchangeably. In reality, the two are not the same. A fad is a temporary surge in popularity of a fashion, style, or use of a product. A trend on the other hand, is a general course of prevailing tendency. My favorite definition of the word comes from trendwatching.com:

" A [trend is a] manifestation of something that has unlocked or newly serviced an existing (and hardly ever changing) consumer need, desire, want, or value."

Facebook isn't going away because it was the first vehicle that easily allowed us to keep track of old friends. It unlocked the need to communicate in an addictive, new way.

Pogs, skinny jeans, and bug-eyed sunglasses never did that.

Knowing the difference between a trend and a fad might help you avoid ending up like Fountain Fresh.

1 comment:

Michelle said...

I know, you will probably see that someone commented on your blog, and not be too excited when you find out that it was me. I don't have anything terribly bright to say about the business world, but I am so excited to read your blog and learn all about it! I've also decided to start a trend of some sort, not a fad. So stay tuned and thanks for teaching me the difference. =)